Create a Organic Traffic and Link Building for Small Businesses Posted: 2020-11-18 Organic Traffic and Link Building for Small Businesses Ultimately, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO – it's all doable and to some degree mechanical. But raising your authority? Not really. While the importance of links is clear, Google's messaging is confusing and unnecessary. We are told to “make sure other sites link to yours” while “
avoiding link building as it can do more harm than good”. So what should a small business do? In this article, I'll take a quick look at why links influence results, then outline a simple link building strategy. The goal is to help small businesses build authority jewelry retouching service and target business search terms that matter to them. There is still a creative element required here, but my goal is to provide a simple strategy that small businesses can use to build authority and improve their overall visibility on organic search.
How important are links in 2017? In the most recent search engine ranking factors released by Moz.com, domain-level link features and page-level link features are still the top two ranking factors. The keywords and content factors aren't far behind, but things that are directly under the site owner's control are much easier to call. There are a few other factors to consider for local businesses that generally fall under the local SEO banner. Address, citations, NAP consistency, Google My Business and reviews all factors.