Factor in sitelinks and ad extensions in paid results, and you could have 20+ links above the first organic listing. Add local results, image results, news, or other content to that front page, and organic listings for highly commercial terms can feel like a poor cousin to big, booming ads. Competition in advertising space is also fierce. Advertisers keep a close eye on which keywords are driving results and can sculpt perfect landing
pages and ad creatives to ensure organic listings associated with business terms get fewer and fewer clicks. The bio can generate more clicks overall; However, when we look at purely commercial terms, paid results saw two clicks for every organic click, and just think fax number list how Google has bullied commercial bio since then! 4. The wrong keywords We see this often, and it's usually the case that some keywords are unlikely to deliver the products while others don't because there isn't a strategy in place to turn those clicks into customers.
The best example here would be where searches for informational keywords are targeted but the user is dropped off at a specific business page; for example, “best LCD TVs” puts the user on a page listing LCD TVs rather than some editorials or reviews to help that user make a purchase decision. Often it's not clear how a given set of terms will perform, and as such, we like to do some basic testing using PPC to better determine the value of those keywords. Buying 1000 clicks and demonstrating the results