Jul 17, 2022
In Business Forum
Facebook continues to add small and medium-sized businesses to its platform at a good pace. The social network already has 15 million pages of companies and brands from around the world, with a growth of 2 million since the end of 2012. Dan Levy, director of small businesses for Facebook, provided this data during a conference on local advertising that took place last week in New York. In a presentation last December, Levy had already recognized the important role that local businesses were having in the growth in the number of pages, close to 40% in 2012. Levy also updated other data related to the activity of SMEs on Facebook. For example, the use of the Facebook Page Manager application, which allows remote management and updating of the page, had reached 8 million users, of which 3 million had joined in the last three months. When it comes to advertising, Levy said that nearly 500,000 Facebook profiles are using sponsored stories to highlight content on the page, up from 300,000 in December 2012. A quarter are new advertisers, and 3 quarters are returning customers. Sponsored stories have not been exempt from some controversy. Since last fall, Page admins have Gmail Email List reported declining organic post reach numerous times. This has led many to understand that Facebook was preventing organic entries in the news feed in order to favor its sponsored stories. When Levy was asked during the question and answer session that followed his presentation, he made it clear that Facebook was not trying to make companies pay for their posts. "Sponsored Stories have been created to make things simple for businesses," he said. "Nothing has been done to modify the organic reach that each story has." Levy explained that Facebook optimizes organic posts in the news feed to display content that is more likely to be engaged. The challenge remains in the hands of companies and see if they are capable of creating interesting and relevant content that drives engagement. By Carmen Santo Article COMPANIES March 6, 2013 The eternal debate about social networks at work How can companies adopt social media in their workplace and in turn protect their business? Tags social media workers worked Business read later favorites 1 CS Carmen Santo Personal Branding and Online Reputation Consulting. Social Media Manager of Journalist specialized in online marketing. Digital Marketing Courses Digital Marketing programmatic Social networks at work do not have to be a distraction, but a productivity tool, which in turn favors the integration of the human team; which favors both the proper functioning of the company and its human quality towards the gallery.