Jun 22, 2022
In Business Forum
All the App Marketing services necessary to revolutionize their Apps: ASO, Facility Acquisition, User Retention, Business Strategy and UX & App Design Analysis. ARDE is the name of this new agency formed by a usa phone list of professionals with extensive experience in the mobile marketing sector. The experts that make up the agency have worked developing the marketing of 100 Apps, from small businesses to large corporations such as Pans&Company, Fintonic or usa phone list , always with a clear objective: to grow their clients' mobile applications. At ARDE they are clear about the importance of acquiring new users for mobile applications but they are aware that this service, so widespread in other agencies, is not enough to generate real growth and, above all, sustainable growth over time. There are many companies that, after having invested a considerable amount of their budget, have found themselves with the dilemma of what to do with the users or installations generated through their recruitment actions. It is precisely where the ARDE team emphasizes the need to carry out a "meaningful" acquisition, since according to its manager Mary Álvarez, "acquisition is not enough if you cannot generate recurrence in your application". usa phone list the volume of new users in your database is as important as generating recurrence in the use of your App and this is where the ARDE team stands out: "Without a loyalty plan, user acquisition is not enough. In fact, it could usa phone list a mistake. Your App must be your first communication channel to generate recurrence usa phone list and make the entire acquisition investment profitable," they tell us. When we ask them how to achieve this, they make it clear that this objective requires the combination of 3 actions: Recruitment, Analysis and Communication Strategy. The latter should be as personalized and automatic as possible. Combining all this, they assure us that it is possible to change the chip and go from generating installations to attracting clients because, as they themselves tell us, "any investment in which it is not possible to measure its return is a lost investment". Of course, each of the actions must have a consolidated work behind it. For this reason, when recruiting, it is necessary to define the best possible strategy supported by a solid media mix. ARDE works with the best media, which of course includes Adwords, Facebook, Twitter or Paid Media AdNetworks that, thanks to their extensive experience, usa phone list optimize based on the objectives and needs of their clients to achieve the best ROI. The key to a differentiated acquisition strategy, as usa phone list comments, "is the customization of the strategy with the best channels to attract quality users with a greater probability of converting". The main thing is to know who your target audience is to define the best message and the most appropriate channel to address them. For this reason, ARDE recommends not to start capturing "crazy" but to do a previous analysis of your database to find out who your users are and their behavior within your application.